What are website analytics?
Websites gather a huge amount of data that can be useful to marketing managers. You can see which are the popular pages on your website, which pages you are losing traffic on, where your visitors are coming from and how long they spend on your site.
Google Analytics is the industry standard (and with good reason) but many people find it a little overwhelming to simply ‘dip into’.
Also, recent changes to GDPR have made it harder for tools like Google Analytics to gather user data without user permission due to the volume of data they gather and how they then use that data.
A simple approach to website analytics
For day-to-day use, marketing professionals often only use some basic data points to allow them to make strategic decisions or for simply reporting to stakeholders.
This is why all Really Good Websites come with a second analytics tool to complement Google Analytics.
Easy to understand analytics dashboard makes decision making and reporting easy.
Independent Analytics (IA) comes with every Really Good Website on a support package. IA has been designed specifically for Wordpress and gives you the information you need in a clear and simple interface. Users can easily create and track UTM codes, see which are your popular pages and where your best website traffic is coming from.