Why are pop-ups used in marketing?
Simply because they work.
Love them or hate them, pop-ups have a way of ‘breaking the auto-pilot mode’ that many of us have when browsing the internet.
Because of this, they are a great way to highlight something important or offer the visitor a discount or a coupon code.
Pop-up’s can break the users ‘auto-pilot’ to get a key message across, create a lead or show information.
Are pop-ups easy to use?
With a Really Good Website, they are easy to control once they are set up.
Many clients request a template to be set up, which they can then edit and experiment with the triggers and messaging.
Pop-ups can be triggered by:-
- pages visited
- time spent on the site
- button clicks
- when arriving to the site from somewhere specific (like facebook)
- when exiting
- at a certain time or date
There really are lots of ways to trigger your pop-ups and they can also be combined to suite your needs.
Can I see a pop-up in action?
Yes, just click the button below…