What is a sales funnel on a website?
A sales funnel, where websites are concerned, are typically a series of interconnected pages designed to either upsell to a customer or help break down a complex topic.
Sales funnels help control the path a user takes on a website.
As sales funnels are better at controlling the path a customer takes on a website, they are particularly useful for monitoring, testing and improving conversions.
How are Sales Funnels used on a website?
There are a myriad of different ways sales funnels can be put to work on a website.
A simple example you may already have experienced is after a purchase is made on a website, the customer is sent to a ‘limited time offer’ page inviting them to purchase an upsell that ‘expires in X hours’.
These are excellent at increasing the value of a sale on your website.
More complex sales funnels can be set up and integrated with email marketing – for example, a user signs up for a free course, this triggers the email marketing with the purpose of sending the visitor to a new page where they can sign up for a more expensive, or complimentary course.
When trying to explain a complex product or service, then sales funnels can be used to break the information down into smaller, bite sized chunks. By creating what is effectively a series of landing pages, you remove the ‘distraction’ of the website navigation and once the visitor is ‘in the funnel’ they are more likely to understand the topic and go on to sign up or make a purchase.
Are sales funnels easy to use?
Yes and no.
They are certainty at the more advanced end of the digital marketing spectrum and their complexity often determines how difficult they are to set up and manage.
With a Really Good Website, they can be easily set up as they are simply a series of landing pages but most clients usually work with us to set up the initial funnel, then give them the training to edit and test their funnel with the goal of increasing conversions.