Traffic to websites can come from a bewildering array of sources. I offer support for the following:-
- SEO
- Email Marketing
- Adwords
- SMS – COMING SOON
I focus primarily on these as they are the reliable drivers of website traffic for ‘most’ clients, especially where B2B is concerned and I have many years of experience working with them.
SEO Services
Option 1 – DIY: All websites come with a pro-level SEO tool pre Installed. If you know what you are doing, you will find your site ready to go.
Option 2 – Training, Strategy and Set-up: This is becoming increasingly popular as marketing managers often create content themselves or already have suppliers in place who can assist.
The service includes:
- Understand your SEO goals
- Define a suitable SEO strategy
- Training for staff
- Bespoke ‘how to guide’ featuring tools and techniques.
- Onsite Set-up
- Ongoing one-on-one support period
Content production and other ongoing requirements are then taken care of by you and your team. Regular meetings for up to 6 months after help monitor progress, keep momentum and give you a resource for any problems or questions.
Option 3 – Fully Outsourced: This option is the most costly, but often busy marketing managers just want to know it is happening so they can focus their time elsewhere.
Email Marketing
Email marketing still remains one of the most effective marketing tools that marketeers have at their disposal.
If you are using an existing service such as MailChimp or ActiveCampaign, any leads generated from your new website can be pushed into your existing mailing lists.
If you are new to email marketing or wish to reduce your costs then your new website can have an email marketing tool built in.
If you want to step-up your email marketing game to increase traffic then the following services are offered:-
Option 1: Set-up: Your email system of choice will be added to your website, configured, data imported and any initial templates designed and installed. Once set up and configured, a training session will be provided with supporting ‘how to’ videos uploaded to your websites dashboard for future reference.
Option 2: Fully Out-sourced: As with SEO, many marketing managers or business owners would rather their time was spent elsewhere. Your email marketing can be fully out-sourced with regular meetings and reports to keep you informed of progress.
List cleaning and sourcing is also available for all clients. And your website can have tools like lead magnets and forms built in to allow you to grow your own marketing list.
Adwords / LinkedIn / Facebook advertising
Google, LinkedIn and Facebook all offer a range of tools that can find highly targeted traffic and drive it towards your website.
I only offer this as a fully-outsourced service as these services take a lot of experimentation and monitoring to get them performing profitably for a client.
Analytics can be pre-installed into your website allowing you to monitor traffic and track UTM codes. Once your traffic levels are up, help is available to begin to increase your conversion rates.
