What is a landing page?
The simplest definition of a landing page is ‘the first point of contact a visitor to your website has’. For most websites, this might be the home page or a key product or services page.
While specific pages of your website can make good landing pages, having dedicated pages with a specific task, often without the distraction of the website navigation, are far more effective at focusing the attention of a visitor.
And that is what the modern landing page has become.
Rather than allowing the visitor to ‘roam’, Landing Pages help focus the visitor.
Why are landing pages useful for marketing?
Landing pages are one of the most powerful tools that a website can utilise.
For example, you can run highly specific Ad Word campaigns and direct traffic to individual landing pages.
As landing pages can easily be split tested, it allows you as a marketeer to make changes with the goal of improving your conversion rates.
Landing pages can be used for a wide variety of purposes including:-
- Webinar/Event/Newsletter sign up
- Lead magnets
- Sell Courses
- Sell Products
- Sell services
- Trigger remarketing campaigns
Most landing pages will have a ‘call to action’ which often is a way to get an email address and begin a sales/marketing funnel or pipeline.
Are landing pages easy to use?
Yes, very. With Really Good Websites, your landing pages can be created for you or by you depending on your skill set.
They can be included in your template library so you simply drop them onto a page and start changing the content to meet your needs, or, you can start with a totally blank page and build it yourself.
Check out this short video showing how they work.