Really Good Websites are designed and built in the UK

Call 0113 534 8860 to discuss your website project.

#WEBSITE MARKETING TOOLS

Landing Pages

TL;DR: Landing Pages are a way to deliver a distraction-free experience for visitors to your website in order to increase your conversion rates.

With a Really Good Website, you can set up landing pages in seconds and incorporate a variety of tools such as split testing to make them successful.

Hustle Mug

Landing Pages

Landing Pages are one of the most powerful tools in the digital marketers toolbox.

This page explains what landing pages are, why they are such a ‘must have’ feature for any website and how easy they are to use with a Really Good Website.

TL;DR: Landing Pages are a way to deliver a distraction-free experience for visitors to your website in order to increase your conversion rates.

With a Really Good Website, you can set up landing pages in seconds and incorporate a variety of tools such as split testing to make them successful.

What is a landing page?

The simplest definition of a landing page is ‘the first point of contact a visitor to your website has’. For most websites, this might be the home page or a key product or services page.

While specific pages of your website can make good landing pages, having dedicated pages with a specific task, often without the distraction of the website navigation, are far more effective at focusing the attention of a visitor.

And that is what the modern landing page has become.

diagram showing how landing pages work on a website.

Rather than allowing the visitor to ‘roam’, Landing Pages help focus the visitor.

Why are landing pages useful for marketing?

Landing pages are one of the most powerful tools that a website can utilise.

For example, you can run highly specific Ad Word campaigns and direct traffic to individual landing pages.

As landing pages can easily be split tested, it allows you as a marketeer to make changes with the goal of improving your conversion rates.

Landing pages can be used for a wide variety of purposes including:-

  • Webinar/Event/Newsletter sign up
  • Lead magnets
  • Sell Courses
  • Sell Products
  • Sell services
  • Trigger remarketing campaigns

Most landing pages will have a ‘call to action’ which often is a way to get an email address and begin a sales/marketing funnel or pipeline.

Are landing pages easy to use?

Yes, very. With Really Good Websites, your landing pages can be created for you or by you depending on your skill set.

They can be included in your template library so you simply drop them onto a page and start changing the content to meet your needs, or, you can start with a totally blank page and build it yourself.

Check out this short video showing how they work.

CLICK FOR YOUR INSTANT ESTIMATE...

PRESS
Tim Chorlton

Tim Chorlton

Typically replies within minutes

I will be back soon

Tim Chorlton
Hi there 👋
How can I help you?
Choose WhatsApp, Phone or Email:
chat