How To Use Split Testing To Improve Website Conversions
We have all been there at some point. The MD want’s us to feature a 10% discount on our start product page, but the Sales Director believes £1000 off is a better offer, and you in marketing are stuck in the middle. So, take a deep breath and explain to your MD and SD – […]
Simple ways to identify and optimise micro conversions
It’s fair to say, most of us are more interested in focusing on ‘the big hitter’ KPI’s where websites are concerned; traffic, bounce rates, leads, orders etc. These are the macro conversions that we like to tell our bosses about. As a result, the micro conversions, the conversions that actually lead to the completed form […]
ROAS Calculation Simplified: A Step-by-Step Guide
Pay-per-click advertising such as Google Adwords and Facebook Advertising are great ways to drive volumes of highly relevant traffic to your website, but they are also one of the fastest ways a company can haemorrhage cash if not kept in check. ROAS (Return On Advertising Spend) is a vital metric that shows how well your […]
The Top 5 Reasons E-commerce Websites Fail and How to Avoid Them
Here are the top 5 reasons e-commerce websites fail and how to prevent them from happening to you. Avoid the main pitfalls and set your e-commerce website up for success.